Lanistar is a fintech disruptor, built for a new generation of digital-first consumers who demand more from their financial tools. Positioned at the intersection of technology, security, and lifestyle branding, Lanistar isn’t just another payment platform—it’s a statement of intent.

The challenge was to craft a bold, high-impact identity that matched the brand’s ambition: a seamless fusion of finance and culture. A clean, future-forward visual system was developed, balancing sleek minimalism with striking accents that reflect the brand’s challenger mindset. The typography is sharp and confident, reinforcing trust while maintaining a lifestyle-driven edge.

To engage a digital-native audience, the motion identity extends across social content, product interactions, and ambassador campaigns, ensuring a dynamic and fluid brand presence. The content strategy was designed to integrate seamlessly across platforms, maximising reach through influencer partnerships and high-performance engagement tactics.

My role was to refresh the branding, with a strong visual and motion identity that resonated with its audience, young fresh and dynamic. Creating a look and feel that was adaptable to ensure Lanistar was ahead of the curve. Create the social look and feel for static, animated and influencer packs/requirements. Packaging, HQ office design, and franchising packs for future design teams. The challenge with this brand was we didn’t have imagery of the products for socials other than the influencer images, so finding new creative ways of showcasing the brand each week was part of the task.

Head of Design | Designer