W1tty is a UK based fintech, which was launching in the EEA in 2021. The business was created to offer an entirely new financial service experience – giving customers what they really want, and rarely get – to be treated as human beings. Targeting Gen Z – students and other young people starting their first jobs and building their careers.

W1tty tasked us in creating a brand awareness campaign, focusing on the logo. Our three man team, Ronnie Crosbie as strategist, Dante as copy/creative and myself as designer/conceptualiser, we created a ‘lens’. Using the ‘1’ from the W1tty logo to act as a device to capture real moments, and showing the humanness of us all. Adding the glass effect around the lens to really hone in on the key moments.

Branding Designer