The Circle of Style is a digital platform revolutionising the preloved fashion experience by connecting individuals with personal stylists who curate secondhand pieces tailored to each client's unique style, size, and budget. The platform streamlines the shopping process, making sustainable fashion accessible and personalised.​

In developing the brand identity for The Circle of Style, I focused on creating a vibrant and cohesive visual system that resonates with modern, eco-conscious consumers. This involved designing the logo, selecting typography, establishing a colour palette, digital/print ads, packaging, and crafting motion elements that reflect the brand's dynamic and stylish essence.​

To enhance the brand's digital presence, I developed social media templates and generated ideas for posts that align with current fashion trends, ensuring consistent and engaging content across platforms. By analysing market trends and consumer preferences, I ensured that the brand's visual and content strategies remained relevant and appealing to the target audience.​

The result is a brand identity that not only reflects The Circle of Style's commitment to sustainability and personalised fashion but also establishes a strong and recognisable presence in the digital marketplace.​