This project for HSBC launched the new brand creative for one of the worlds largest out-of-home advertising campaigns. The “Together we thrive” campaign was rolled out in five languages, across seventeen airports in nine countries as the bank overhauled its iconic airport advertising for the first time in three years.

This project for HSBC launched the new brand creative for one of the worlds largest out-of-home advertising campaigns. The “Together we thrive” campaign was rolled out in five languages, across seventeen airports in nine countries as the bank overhauled its iconic airport advertising for the first time in three years. At its heart is the bank’s signature hexagon, with 79 different versions featuring across the airports. With the new creative featuring both global images and local ones. The campaign brings to life the bank’s role in connecting the world and helping customers and communities to thrive.

I worked on a handful of hexagons alongside the HSBC design team. With often complicated concepts we would often be compiling 20 or so images and then retouching to the highest of standards, or simply building the images from scratch. 

Designer