Deutsche Telekom wanted to get into the most intimate media space of the millennial: their phone. To convince them to download the brand's app, it painted everything magenta – from landmarks to benches to OOH. On viewing, the chroma-key technology in the Lenz app would reveal unique Gorillaz content.

During this campaign, I worked closely with Head of Design Bruno Di Lucca and the Creatives - Will Millner and Tom Cleeland creating glitch effects, type layouts, digital and print key visuals, conceptual OOH placements and animation.