BigEyes is a playful, Kawaii-inspired crypto brand built on the idea that cuteness is currency. I art directed and designed the entire brand world in collaboration with an illustrator, developing a cohesive visual identity that blends soft pastel palettes, bubbly type, and mischievous feline characters. From the logo system and typeface styling to the illustrated cat mascot, room environments, iconography, social templates, website, and NFT-ready assets, every element was crafted to feel irresistibly cute while remaining strategic and scalable. BigEyes lives across digital and physical touchpoints—its characters, lifestyle scenes, and signature coin all part of a wider vision to ‘cute-ify’ crypto culture with a bold, slightly chaotic charm. I also worked alongside a specialised studio to create a Times Square AD showcasing the branding.

Designer